Microsoft is preparing to launch an app store for games on iPhones and Android smartphones as soon as next year if its $75bn acquisition of Activision Blizzard is cleared by regulators, according to the head of its Xbox business. «We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play,» said Phil Spencer, chief executive of Microsoft Gaming, in an interview ahead of this week’s annual Game Developers Conference in San Francisco, which starts today. Microsoft is fighting with regulators in the US, Europe and UK, which have all raised concerns about the potential impact on competition from the owner of the Xbox console buying the developer of Call of Duty, one of the world’s most popular games franchises. While acknowledging it was hard to predict exactly when Microsoft will be able to launch its own store, Spencer said it would be «pretty trivial» for Microsoft to adapt its Xbox and Game Pass apps to sell games and subscriptions on mobile devices.Microsoft’s current lack of mobile games was an «obvious hole in our capability» that it needed Activision Blizzard to fill, he added. Microsoft has argued that Apple’s App Store rules restrict its ability to offer cloud gaming through a single app that runs natively on the iPhone, forcing users to access the service via a web browser, with lower performance.
Microsoft is preparing to launch an app store for games on iPhones and Android smartphones as soon as next year if its $75bn acquisition of Activision Blizzard is cleared by regulators, according to the head of its Xbox business. «We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play,» said Phil Spencer, chief executive of Microsoft Gaming, in an interview ahead of this week’s annual Game Developers Conference in San Francisco, which starts today. Microsoft is fighting with regulators in the US, Europe and UK, which have all raised concerns about the potential impact on competition from the owner of the Xbox console buying the developer of Call of Duty, one of the world’s most popular games franchises. While acknowledging it was hard to predict exactly when Microsoft will be able to launch its own store, Spencer said it would be «pretty trivial» for Microsoft to adapt its Xbox and Game Pass apps to sell games and subscriptions on mobile devices.Microsoft’s current lack of mobile games was an «obvious hole in our capability» that it needed Activision Blizzard to fill, he added. Microsoft has argued that Apple’s App Store rules restrict its ability to offer cloud gaming through a single app that runs natively on the iPhone, forcing users to access the service via a web browser, with lower performance.
The Activision deal will probably go through although we don't know when that will be. Will it be in 2023 or next year? I'm hoping that a change in leadership comes with it at Activision because the scandals they were involved in showed that there is no leadership there.
ReplyDeleteSony tried to stop the Blizzard deal saying that Microsoft will become too powerful and can choose to not allow Call of Duty on PlayStation. It's not out of the question that this can happen. It might not happen in 2-3 years but after that, it's anyone's guess.
ReplyDeleteSpencer shouldn't have used those words "pretty trivial" because they add extra pressure to the people that actually have to make this work. Just say it's probably going to get done quickly. And I don't think the deal will go down this year. Most likely in 2024.
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