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Adidas has cut its ties with Kanye West.

 


Adidas has cut its ties with Kanye West, condemning his anti-Semitic remarks in a move likely to halve the sportswear maker’s profits this year. The decision to drop the rapper and fashion designer, now known as Ye, comes after an interview in which he claimed he could «say anti-Semitic things, and Adidas can’t drop me». Those remarks followed West’s wearing a «White Lives Matter» shirt at the Paris Fashion Week. The line had become a significant source of profit for Adidas.The impact of the decision to cut ties with West pointed to «remarkable profitability for the Yeezy franchise», said James Grzinic, a Jefferies analyst. The relationship between Adidas and West was already strained. Adidas had put its tie-up with West under review after «repeated efforts to resolve the situation privately, the company said. In addition, Kering’s Balenciaga brand ditched West this month.

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  1. Kaylee28 October 2022 at 12:30

    It's so sad to see an artist like Kanye lose himself like this. It almost makes me cry. I mean, to have all this fame and be so known for what? To spew hate like this? Why? Why would you say these things? Why wouldn't you use your power to unite people?

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  2. Elijah30 October 2022 at 21:50

    Unfortunately it seems clear to me that Kanye has serious mental problems. It's been obvious for some time now and things will only get worse unless he gets some much needed help. And there will be more companies that will also drop Kanye soon.

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  3. Hailey2 November 2022 at 19:10

    I remember when Kanye was happy about what he was doing, about creating. And he exuded this happiness and everyone wanted to be around him. Now he is the exact opposite and people are starting to walk away from him.

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