During 2021, about 4 per cent of Volvo Cars’ sales were battery-only models. This rose to 11 per cent
during 2022 and was as high as 20 per cent in December. Rowan said he expected lithium prices to drop this year, and Volvo might cut prices in response. A significant drop in lithium prices would « us the opportunity to make that decision», he said.
However, «we don’t see the need» to cut prices, he said, because of the volume of EV orders Volvo Cars had on its books. Moreover, a combination of rising raw material chip prices plus supply chain disruption from lockdowns in China cut Volvo’s profitability last year. Pre-tax profit for the company, excluding its engine business that is run in a joint venture by Geely, fell 15.7 per cent to SKr17.9bn last year, giving it an operating margin of 5.4 per cent. Revenues were 17 per cent higher at SKr330.1bn.
Volvo is aiming to increase margins to 8-10 per cent by the middle of the decade, as well as raising sales to about 100,000 a month, or 1.2mn a year. Rowan said both sales and margin targets were still achievable, citing the company’s plans to launch a new range of electric vehicles that will take it into the small sport utility vehicle market, as well as an expected fall in lithium prices.
If or when lithium prices will drop (because they will eventually) Volvo should lower their prices and get more sales as a result. More and more people are looking to invest in such models of cars and a lowering of price would make this an even better deal.
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