Musk's orders for twitter.

The renewed focus on subscription revenues comes while Twitter braces itself for a backlash from advertisers as Musk considers loosening moderation controls. The Global Alliance for Responsible Media, a marketing industry group set up by the World Federation of Advertisers, yesterday warned Musk that keeping Twitter free of inappropriate material was «non-negotiable». Musk is said to want to raise the price of Twitter Blue and make it a condition of a verified profile. Hundreds of thousands of users have been confirmed, including big brands, corporate accounts, celebrities, and journalists.

One person familiar with Musk’s thinking before his $44bn purchase of Twitter said several pricing options had been discussed. Technology news site The Verge said Musk was planning to charge $19.99 monthly for a Twitter Blue subscription, while the Platformer blog reported it would stay at $4.99 monthly. In a Twitter poll by Jason Calacanis, a Musk adviser, more than 80 per cent of more than 1.2mn respondents said they would not pay to be verified, while 11 per cent said they would pay $5 a month and 5.5 per cent would pay $15.

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