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Musk issued an ultimatum.


Elon Musk issued an ultimatum to Twitter employees Wednesday morning: commit to a new “hardcore” Twitter or leave the company with severance.

“If you are sure that you want to be part of the new Twitter, please click yes on the link below,” read the email to all staff, which said Twitter “will need to be extremely hardcore.”

Anyone who did not do so by 5 p.m. Eastern time Thursday was told they would receive three months of severance pay, the email, which was shared with The Washington Post, added.

It comes as Elon Musk says he is tabling Twitter’s Blue Verified, his first major product, while the company sorts out issues with the feature following a botched rollout.

A week ago, Twitter debuted the product, which gives users a blue check-mark icon next to their name for a fee of $7.99 a month, and promises to reduce the number of ads they see by to half, as well as giving their posts additional visibility. By Friday, the option disappeared amid a rash of fake accounts impersonating everyone from President Biden to basketball star LeBron James.

Sign-ups were paused Thursday night and the service wouldn’t “relaunch” until Nov. 29 “to make sure that it is rock solid,” Musk announced via tweet late Tuesday.

But inside Twitter, staff were using the additional two weeks to conduct a postmortem on the launch, trying to understand why the impersonations spiraled out of control, according to a person with knowledge of the internal discussions, who spoke on the condition of anonymity for fear of retribution.

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